PORTFOLIO
PORTOverview
The Cold Chain Innovation Hub (CCI-Hub) is an ecosystem of technical resources, technology promotion, knowledge sharing, and stakeholder collaboration — established as part of the Global Partnership for improving the food cold chain in the Philippines. The project addresses cold chain capacity for a population of 100 million.
Role & Responsibilities
Creating a brand identity that feels friendly yet tackles serious issues like food waste and climate change. Website design in Adobe XD. Color strategy using complementary colors designed to invite participation.
Process
A brand that feels approachable while tackling things that genuinely matter.
Developed a complete brand identity system from the ground up — defining values, visual language, color palette, and tone. Designed the website in Adobe XD, ensuring the visual system translated coherently from print to digital. Used complementary colors to signal warmth and invite stakeholder participation.
