PORTFOLIO
PORTOverview
Created cohesive visual identities for multiple ATMOsphere conference events across global locations in 2019 — Melbourne, Shanghai, Tokyo, Atlanta, and Bangkok. Each event held a specific design inspired by its location: colours, patterns, and visual elements tailored to attract the local market while maintaining the ATMOsphere brand family.
Role & Responsibilities
Art direction, event design, color strategy, pattern development, and localized design adaptation for five global conference locations.
Process
Same brand DNA. Five cities, five personalities.
Designed a flexible visual system that could adapt to each city's context while remaining part of the same family. Location photography informed color schemes; local cultural references shaped pattern choices. Each event package included signage, digital assets, presentation templates, and promotional materials.
