PORTFOLIO
PORTOverview
shecco needed to consolidate multiple brand identities under a single master brand. The ATMOsphere identity — previously limited to the events department — was refreshed and expanded across all organizational divisions, from media to conferences to digital products.
Role & Responsibilities
Brand strategy and visual identity design; typography standardization; color palette creation; cube-based icon system design; department-specific brand applications.
Process
Every department needed to feel distinct yet unmistakably part of the same family.
Audited existing brand expressions across all departments to identify fragmentation. Developed a cube-based icon system where each department is represented through a different angle of the same form. Unified font families and master color palette, then created department-specific color schemes and illustration styles that work independently while maintaining coherence.
